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What Is The New Pretty Design Trend

What Is The New Pretty Design Trend

Ana Zuravliova

By Ana Zuravliova

Trend Specialist at Blinds Direct
Thu 23 May 2024
Last updated Fri 13 Sep 2024

One of the latest interior design trends capturing the hearts of design enthusiasts and homeowners alike is the New Pretty. This trend is a refreshing way of styling your home in a way that’s empowering and dreamy. Instead, it celebrates a softer, more refined aesthetic that is both inviting and elegant. Let’s dive into what makes the New Pretty so captivating and how you can incorporate it into your own home.


A stylish bedroom with pick curtains, cushions and throw.

Elegant furnishings

Furniture in the New Pretty style often features graceful curves and delicate detailing. Upholstered pieces with tufting, skirts, and rounded edges are popular choices. Materials like velvet, linen, and brushed cotton add a touch of luxury and comfort. This vibe is enhanced by adding weighty floor length curtains, plump cushions and shimmering lamp shades

Floral and botanical motifs

Floral patterns and botanical prints are making a comeback as part of the New Pretty style. These designs can be found on wallpaper, blinds, and even works of art. They bring a touch of nature indoors, creating a fresh and vibrant environment. To really make the most of these patterns, consider adding some natural greenery into the space. 

Layered textures

Texture plays a significant role in the New Pretty. Layering different materials and finishes adds visual interest and creates a cosy, inviting atmosphere. Think of pairing a velvet sofa with a chunky knit throw, or a silk pillow with a rustic wooden coffee table. At the windows, nothing can beat a recess fit Roman blind flanked by beautiful handmade curtains suspended from a chic pole! You can learn more about layering in our How To Style Curtains For Living Rooms blog.

What is the New Pretty?

The New Pretty trend is all about creating spaces that are aesthetically pleasing, comfortable, and filled with personality. It combines elements of traditional elegance with modern sensibilities, resulting in interiors that are both timeless and contemporary. This trend includes soft tones, muted pastels and curves combined with sheers and ruffles. Think of it as a blend of classic charm and fresh, current design touches with a twist of Italian elegance. So, how can you enjoy the airy, light, charm of New Pretty? It’s easier than you may expect… 

If, however you get a little stuck, you can find further inspiration on our Pinterest board.

Key characteristics of the New Pretty

Soft colour palettes

The New Pretty style favours soft, muted colour palettes that evoke a sense of calm and serenity. Chalky pinks, delicate blues and light neutrals are commonly used to create a soothing atmosphere. These colours not only make a space feel light and airy but also serve as a perfect backdrop for more vibrant accents. Add depth to the space with tactical use of black. Interesting coffee tables, photo frames or even black cushions will elevate your New Pretty inspired space brilliantly. 

Beautiful patterns in a living room featuring floral curtains and cushions.

The New Pretty is a delightful trend that combines beauty, comfort, and personality. It’s about creating spaces that are not only visually appealing but also warm and inviting. By blending classic elements with modern touches, and adding personal, meaningful decor, you can achieve a New Pretty look that is timeless and uniquely yours. 


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